SENCHANATURALS.COM
I designed the Sencha Naturals website to showcase the matcha green tea based products. Design elements tie in with packaging features such as torn edge pieces, handwritten fonts along with a colorful and friendly feel reflected in the product flavors and personality. In addition to the design and product photography, I handled the migration from an older ecommerce platform to Shopify along with extensive front end customization using CSS and jQuery to achieve the desired look and functionality, responsive to all browsers and devices.
Home page "story pods" style standard page content into a custom container with photo, headline overlay, text and link with torn edge at the bottom.
Product categories with a large visual and product description lead into subcategories for each type of packaging or size.
Product details are clear and attractive while allowing for more extensive content tucked away within easy reach in collapsing containers.
Multiple ways to shop related products are with a tabbed interface with featured, other flavors of the same product and other size of the same flavor.
Product categories with product visual, hierarchical information and flavor navigation make products easy to find and explore.
The Sencha Naturals storefront on Amazon has branded elements applied along with key products and selling points within a few template options to dress up the Amazon experience. This is especially useful when running ads or social media promotions that then lead to Amazon for a nicer landing page experience.
KarmaKafe.co
The Karma Kafe website was conceived, designed and built in fast fashion to coincide with an aggressive timeline for product development and launch, all done within a six week timeframe. The packaging is the hero element with product benefits and categories clearly understood and navigable throughout the site. The rich color palette embodies the branding and packaging, inspired from the vibrant colors found in the superfood ingredients. Built on the Shopify platform, the site is customized and integrated with key internal systems the company uses for customer service, support and fulfillment.
The Karma Kafe storefront on Amazon has branded elements applied along with key products and selling points within a few template options to dress up the Amazon experience. This is especially useful when running ads or social media promotions that then lead to Amazon for a nicer landing page experience.
360Nutrition.com
The 360 Nutrition website is simple, clean and functional just like the product lines developed by 360 Nutrition. A product line ranging from protein, superfoods, keto friendly and with functional food ingredients is clearly categorized within the site. Product information is laid out for easy consumption and it requires few clicks to navigate and check out on the site, helping to reinforce the quality and value the brand offers.
The 360 Nutrition storefront on Amazon has branded elements applied along with key products and selling points within a few template options to dress up the Amazon experience. This is especially useful when running ads or social media promotions that then lead to Amazon for a nicer landing page experience.
