Karma Kafe
I designed the Karma Kafe line of superfood products that includes creamers, lattes, boosts and keto-focused drink mixes. Many of the most functional ingredients are sourced from India and along with the concept of good things in, good things out, provided a karmic component to it, influencing the branding and design choices. The metallic effects on the packaging help elevate the brand on a crowded shelf. A simple but rich color scheme compliments the complex mandala design elements on the packaging, website and print collateral.
Karma Kafe t-shirts for events and trade shows featured heathered color background for a more natural, lived in look, with 2 color print on top using a custom mandala graphic along with the logo and slogan. Colors complimented the trade show booth elements and color scheme for a unified look.
Sencha Naturals
I took the existing Sencha Naturals brand and infused a signature bright green color throughout the identity along with new product packaging categories, web and print collateral. Bold colors showcase the variety of flavors provide balance with the calming zen quality preserved in the brand.
The latest branded t-shirts for trade shows, group activities and volunteer events evoke the flavorful line of green tea mints. Mango and dragonfruit are a couple of the top sellers.
360 Nutrition / 360 Labs
The 360 Nutrition brand conveys a clean look in the health and wellness category that lets the variety of product packaging designs shine while providing the 360 stamp of quality and value at the same time.
360 Labs is a private label manufacturer creating a unique challenge for branding to give a solid, trustworthy and modern look while keeping clients products and designs confidential. A simple repetition of the logo background elements provided a backdrop for the logo to "orbit" and slogan to encircle. The circles represent the full continuum of the company's process in creating concepts, product development, manufacturing and distribution for clients from start to finish.
