I created a wide variety of sales and marketing collateral such as sell sheets, brochures, and presentations. Each product line had various versions for key buyers and accounts with critical information, nutrition, and selling points. Collateral materials were continually updated to sync with changes in packaging, ingredients, and nutrition information.
For the needs of the Sencha Naturals sales and marketing teams, I designed a collateral system consisting of sell sheets for each product with key selling points, certifications, available flavors along with beautiful imagery. Most of all, the system is easily updated and adaptable to regular changes and development of continual new products. Detailed information such as specs, item codes and UPC's are on back for retailers to easily add to their POS systems. The layout, visuals and content hierarchy are aligned with the look of the website, online advertising and social media for a consistently branded look across all touch points.
Education was an important component of Sencha Natural's mission. With matcha green tea based products, many customers needed an explanation of what matcha is exactly and an orientation about the types of green tea. These infographics were used to help illustrate that information in print as well as online, in email newsletters, and social media.
Line cards and sell sheets completed the package showcasing four product categories of superfood lattes, creamers. boosts and keto friendly drinks.
This brochure was designed to be the first introduction to the brand, providing an overall sense of the product line, brand beliefs and the variety of products and flavors - all with organic Japanese matcha as the key ingredient.
An education page for Sencha Naturals Green Tea +C visually comparing its ingredients to the common vitamin C drinks that are primarily made with sugar. I'll be drinking the one on the left.
