I designed the Karma Kafe line of superfood products that includes creamers, lattes, boosts and keto-focused drink mixes. Many of the most functional ingredients are sourced from India and along with the concept of good things in, good things out, provided a karmic component to it, influencing the branding and design choices. The metallic effects on the packaging help elevate the brand on a crowded shelf. A simple but rich color scheme compliments the complex mandala design elements on the packaging, website and print collateral.
From concept to completion, the formulation, branding, packaging, manufacturing and product delivery was accomplished in only six weeks. For this rapid development, I created the packaging designs with the end goal in mind of fully printed bags but also a version with only printed background elements to have in-house printed labels applied for the products and flavors. The ability to quickly change the packaging based on customer and client feedback let us quickly adapt for retailers and build the brand in stores and online.
Line cards and sell sheets completed the package showcasing four product categories of superfood lattes, creamers. boosts and keto-friendly drinks.
Trade shows and product sampling events called for the appropriate fashion. Branded t-shirts, aprons and buttons were designed to complete the look.
