I joined 360 Labs in 2012 as Brand Builder, helping to expand their experience with private label products into a retail store brand of superfood products, keto creamers, collagen and coffee-based products called 360 Nutrition. Along the way I refined the original logo and built a branding system around it to bring together print, digital and offline collateral.
The branding design was carried over to the interior design of the manufacturing facility featuring the key colors of red-orange, battleship gray and white. The modern look created a clean and inviting feel with a strong personality.
The 360 Nutrition website is simple, clean and functional just like the product lines developed by 360 Nutrition. A product line ranging from protein, superfoods, keto friendly and with functional food ingredients is clearly categorized within the site. Product information is laid out for easy consumption and it requires few clicks to navigate and check out on the site, helping to reinforce the quality and value the brand offers.
